During the holiday season, many of us love to give gifts that put smiles on our loved ones’ faces.
Here at Music Together, we want to help those in need experience this favorite holiday tradition, so we started one of our own. For the past four holiday seasons, we’ve donated to the TODAY Show Holiday Toy & Gift Drive—and we’re proud to make it number five in 2016!
On Friday, December 23, our CEO Susan Darrow appeared on NBC’s TODAY Show to spread the holiday cheer. Susan says, “We’re grateful for the opportunity to extend our mission of bringing music into the lives of families everywhere with our donation. Plenty of research shows just how supportive music is to children’s development. Making music together is also a wonderful way for parents and children to connect and escape the stresses of everyday life.”
This year, we’re helping to spread the joy of music by donating more than 25,000 Music Together CDs, songbooks, and storybooks to the TODAY Show Toy Drive. We’re proud to continue our tradition of donating musical gifts to families in need.
In its 23rd year, TODAY’s Annual Holiday Toy & Gift Drive has helped more than four million underprivileged children have happier holidays by delivering about $434 million in donations to 180+ organizations in all 50 US states and in American military bases all over the world.
We truly hope that our gift can brighten this festive season for some deserving children and families—and maybe even inspire you to do the same!